During optimization of your website, anchor text play an important role because it provide you greater leverage in search engine. Here are few method that you can apply for optimizing anchor text for better results like you should make sure the page which you are using for the anchor text should “most relevant” to the keywords you’re using in your anchor text and never try to divert your visitors to irrelevant pages. The user looks for the content which are most relevant and comprehensive, also from the search perspective the content should exactly match the query. The search engine look more on matching content pattern to provide the most accurate search results to users.

The content is still the king for any website, it would worth if you provide unique and quality information for your users which an anchor text can lead the users to specific web page. If you are optimizing the anchor text for Adword take care to add some call attention topics or headline, which will grab the attention of the users. Target to specific large group of your customer to the target market however make content little vertical focusing niche users.

Moreover if the content will be interesting and useful information it will catch the attention of your visitors, and also it will retain a large number of visitors for repeat visit. Anchor text is key factor, since people are going to click on specific keywords on your pages and would like to reach to specific page for more information.

Consider focusing on local keywords based on geographical search volume rather than targeting highly competitive keywords, you will find the less competetive keywords are more likely widely searched on the local search engine. Also take into consideration of keeping watch on the latest trends in keywords search pattern, for this you should use google trends/google insights and pick few effective keyowrds, If you optimize the trendy keywords alongwith other effective keywords, it can give you better results.