* Is WordPress is the correct CMS that you really need? Is the translation available for the WordPress backend in their own language? How will it be upgraded?

* Will you need to extend WordPress using plugins? Are any hacks to the core necessary? Also While using WP plugins make sure it is well tested for bugs and you should aware about any known issue.

* Will your client be able to upgrade WordPress themselves?

* What types of content will be there, and what should be deemed static?

* How the Permalink structure will look like?

* Will the menu be static which you can be coded into theme or it would be controlled by WordPress ?

* How will you present your sub-pages?

* Do you need Page templates for various sections? How will these work with sub-pages?

* What categories you will be using?

* How you’ll present Posts content?

* Do you need category templates for the various categories?

Feel free to Share in the comments with your experience using wordpress as CMS.

The content is still the king for any website, it would worth if you provide unique and quality information for your users which an anchor text can lead the users to specific web page. If you are optimizing the anchor text for Adword take care to add some call attention topics or headline, which will grab the attention of the users. Target to specific large group of your customer to the target market however make content little vertical focusing niche users.

Moreover if the content will be interesting and useful information it will catch the attention of your visitors, and also it will retain a large number of visitors for repeat visit. Anchor text is key factor, since people are going to click on specific keywords on your pages and would like to reach to specific page for more information.

Consider focusing on local keywords based on geographical search volume rather than targeting highly competitive keywords, you will find the less competetive keywords are more likely widely searched on the local search engine. Also take into consideration of keeping watch on the latest trends in keywords search pattern, for this you should use google trends/google insights and pick few effective keyowrds, If you optimize the trendy keywords alongwith other effective keywords, it can give you better results.